Here’s the brand new Psy’Aviah #animated #musicvideo for the track “Letting Go”. Animated & directed by Emily Weeks. Concept & story by Yves Schelpe & Emily Weeks. Track mastered by Geert de Wilde (IC 434). [ http://www.youtube.com/watch?v=vtIy2YYH7ds ]

Taken from the recently released EP “Future Past” (2013, Alfa Matrix records). You can purchase the EP / or single track at #bandcamp, #itunes, #rdio, #spotify, etc.. ->http://alfamatrix.bandcamp.com/album/future-past -> or for the CD #aficionados at the#AlfaMatrix #webshop http://www.alfa-matrix.com/shop_comments.php?id=2373_0_8_0_C (check the various packages)!

The story behind the video is tightly coupled with the song’s meaning, lyrics and atmosphere. We chose to use a limited color palette: three colors, being black, white and red - and no extra decoration or background. It’s plain, basic, all of this to put extra focus on the story and the emotions.

As Director Emily Weeks puts it:“The main character, Valerie, is depicted in a story that takes place in the 1940s. Valerie’s hair is a reflection of her interior psychological state. She suffers a traumatic event, after which her hair becomes wild - with pieces flying out irratically. Finally she becomes a nun because she just can’t cope with the unpleasant memories and thoughts. To become a nun, she must cut her hair. In becoming a nun she is completely trying to deny and become detached from her past, a desperate act the success of which is questionable.”